Questions, answered

Everything you need to know before your first visit to the Ritual Wellness co

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  • At The Ritual Wellness Co., we offer a guided contrast therapy experience designed to help you slow down, recover and reconnect. Your session includes access to our sauna and cold therapy experience options including a scandinavian style outdoor cold plunge bath, a bucket drench and cold shower, all in a calming outdoor setting, with optional wellness rituals and natural add-ons available.

  • We are based at Garden Village (The Plant Plot) in Lichfield, located at the far left-hand side of the main car park next to Beyond Bootcamp.

    The site is home to around 45 independent businesses, including a Café, a restaurant, holistic massage services, and a variety of unique shops and businesses making it the perfect place to spend a few relaxing hours before or after your session.

  • Yes, free parking is available on site.

  • Please bring:

    • Swimwear

    • 2 towels (one to sit on in the sauna and one to dry off)

    • Flip flops or easy-to-slip-on footwear

    • A water bottle

    We recommend arriving with your swimwear already underneath your clothing for an easier arrival experience.

  • We offer both 30 minute and 60 minute sauna sessions. 

    If you would like a longer experience, you can book the time slot directly adjacent to your session at the time of booking to extend your time with us.

  • Ideally, yes. We recommend booking in advance to guarantee your space in the sauna. 

    However, if you are passing by, feel free to pop into reception to check availability. If we have space, we'll happily get you booked in and you can pay on site.

  • Please arrive 10–15 minutes before your session start time to check in and settle in before your experience begins.

  • Yes, there is a café on site. We do however offer a selection of herbal teas for you to enjoy while relaxing in our seating area. We also sell still and sparkling water, along with ginger shots to help refresh and rehydrate after your session.

Guide on what to do during a sauna session, with an icon of steam, on a neutral background.

  • Absolutely. Many guests come alone to relax, reset and enjoy some quiet time. We also welcome couples, friends and groups.

  • No — everything is optional. We encourage guests to listen to their bodies and move at their own pace.


  • Yes. Whether it’s your first sauna experience or you regularly use contrast therapy, we will guide you through the process so you feel comfortable and relaxed.

  • Many people use contrast therapy to support:

    • Relaxation and stress relief

    • Recovery and circulation

    • Sleep quality

    • Mental clarity

    • Muscle recovery

    • Overall wellbeing

    Experiences vary from person to person

  • Sauna and cold therapy may not be suitable for everyone. If you are pregnant, have cardiovascular conditions, uncontrolled blood pressure, epilepsy, severe respiratory conditions or any medical concerns, please consult your doctor before booking.

    All guests will complete a short health questionnaire and waiver before attending.

  • Swimwear must be worn at all times.

  • We encourage guests to disconnect and fully immerse themselves in the experience, so we ask that phones are kept to a minimum out of respect for others.

  • At the moment, guests are required to bring their own towels.

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  • Yes, cancellations and reschedules are allowed within our stated cancellation policy. Please refer to your booking confirmation for full details

  • Our experience operates in most weather conditions, rain can actually add to the ritual. In cases of severe weather where sessions cannot safely operate, we will contact you directly.

  • Yes, we offer private bookings for birthdays, wellness events, corporate groups and special occasions. Please contact us directly for availability and pricing.

  • Yes, memberships are available for guests who want to make sauna and cold therapy part of their regular wellness routine.

  • The experience is designed for adults. Any age restrictions or family sessions will be clearly stated on booking options.

  • Optional add-ons may include:

    • Natural clay face masks

    • Salt and oil scrubs

    • Ice globe rituals

    • Essential oil face oils

    • Hydration sachets

    All designed to elevate your experience naturally.

    How early should I arrive?

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